In 2005, Christian Benini, the founder and creative director of Wall&decò, had an intuition that would reshape the wallpaper industry. While working as an advertising photographer, Benini created a large-scale image of leaves for a photographic backdrop. Recognizing its decorative potential, he envisioned its application in the world of furniture. Thus, Wall&decò was born, specializing in made-to-measure contemporary wallpapers. Wall&decò's commitment to excellence is evident in every aspect of its operations, from design services like customizing colors and sizes to crafting unique patterns tailored to complex project requirements. Innovation and cutting-edge aesthetics are at the core of Wall&decò's philosophy. Over the years, Wall&decò has achieved numerous milestones. In 2012, the revolutionary OUT SYSTEM™ and WET SYSTEM™ wall coverings for outdoor and wet environments were introduced. Collaborations with renowned designers, new headquarters, a production site, showrooms, and participation in Fuorisalone has solidified Wall&decò's position as a leader in the digital wallpaper industry.