The digital wallpaper market is expected to be worth $14 billion by 2026. Given that these new wallpapers only started to become widely available in 2010, this is extraordinary growth. They must be good, right?

So what is digital wallpaper? Simply put, patterns are stored as digital images. Pattern designs are rescaled to the wall size, design elements can be custom colored and then wallpaper is printed.

Here are the main reasons why design teams are increasingly specifying digital wallpaper:

1. Digital wallpaper patterns can be resized for the wall size. So, for example, in a hotel project with rooms of different sizes, the design vision can be replicated in each room, so each room looks exactly the same
2. Some elements in the pattern may be more interesting to the design scheme than others. These elements can be expanded to be the focus of the wall
3. Some colors in the pattern can be customized to match the design scheme
4. Renderings to scale are produced before printing. So design teams see their vision come to life
5. Samples to scale are produced if requested
6. The pattern design opportunities enabled by the new technologies have attracted some of the world's top designers. Today, patterns are exciting and even inspire design schemes
7. The new digital patterns can be used in every conceivable location, indoor or outdoor.

Also see: A Primer On Digital Wallpaper