In the world of modern design luxury products for projects, customization is key. Design teams and their clients increasingly demand it. Luxury artisan manufacturers want to supply it, yet the distribution channels in the furniture industry are still old-school and antiquated, and fail to deliver!

Significant monies have been invested in e-commerce which has been the latest "shiny object." Investors have poured $000's of millions to adapt technology to furniture, but this movement has failed to recognize the most basic needs of design teams to customize products.

Read "Custom this - Customize that" here

In order to force products through the cash register of a shopping cart on an e-commerce site, products are simplified, no-one is available to talk, subject matter expertise is lost, and time is wasted as a result.

More than 9 in 10 design specifications begin with online search, yet for luxury projects, finding custom information requires multiple sites which are often in
conflict & confusing to navigate. This drives design teams offline, where feedback loops are slow. Mistakes are made. Design teams and their clients are frustrated by logistics. Fees & product costs increase.

In this world, 87% of design specifiers were dissatisfied even before Covid.

There is a significant gap in the market which is not being filled.

Picture: A $35B Hole