Wallpaper has changed! Traditional wallpaper was printed roll-by-roll and stocked. Today, wallpaper patterns are stored as digital images, and are bespoke, (mural-like), which means they can be rescaled to wall size, custom-printed and even printed for use in showers & outdoors. We know a thing or two about this change and how it can revitalize struggling hotels, restaurants & resorts.

It is a combination of new backing materials, inks & printing technology which enable today’s wallpapers to be used in a variety of different ways. Many are also eco-friendly, and even soundproof for use in hotel guest rooms. Materials can be waterproof, resist UV light, and some surfaces radically alter the printed effect of the pattern, so actual textures in patterns can appear real until touched. Demand is exploding, particularly in today’s pandemic afflicted world, as wallpaper is the least expensive way to transform a hospitality location.

The new pattern design opportunities have attracted many of the world’s finest and most celebrated art directors & designers. And the latest patterns inspire interior design teams to be more like their theater and film counterparts, and to envisage the worlds in which people live and work in more creative ways.

Modern wallpapers are backdrops to these more theatrical worlds. Interior design stories can be told using color, texture, objects, shapes, and words. Pattern designs vary from Avant Garde to subjects of historical interest, focus on animals, human figures, faces and many more. Design ideas retain the drama, as patterns can be resized and repeated in multiple rooms such as in hotel guest rooms that have a variety of shapes and sizes.

Links:
Digitally printed wallpaper market expected to grow from $3.16B in 2018 to $14.44B in 2026. Hotels & Resorts share of this market estimated to be 24.7%. See report preview
Six Warning Signs Your Hotel is Overdue for Renovation. See HotelOnline report